Optimize Your Bio for AI Search Engines - Jason Pantana: AI + Marketing Training

What This Is

The way consumers search is changing fast—and real estate professionals need to keep up.

AI search engines like ChatGPT, Perplexity, and Google’s AI Overview are transforming how people find information online. Instead of searching by links, users are asking questions like:

“Who’s the top real estate agent in [neighborhood]?”

“Which REALTOR® sells the most homes in [city]?”

“Best luxury buyer’s agent in [area]?”

But here’s the twist: AI doesn’t evaluate your website the same way Google used to.

It can’t see your reviews on Google, Zillow, Yelp, or other platforms—those are dynamic elements AI search doesn’t index.
It heavily prioritizes static, indexable text, especially your bio or profile content.
It favors websites that already carry strong domain authority, which means your placement on high-traffic directories matters.
It looks for clear authority signals in your transaction history—but sites like Zillow and FastExpert often display outdated or incomplete data.
It ranks content higher when it includes EEAT indicators—that is, expertise, experience, authoritativeness, and trustworthiness.

That means your bio is one of the most important ranking factors in AI search—and this resource will help you get it right.

💡 Did you know? Google’s AI Overview now shows in nearly half of all Google searches, and consumer adoption of tools like ChatGPT and Perplexity is exploding.

The way people find professionals like you has changed—your discoverability now depends on how well you show up in AI-generated answers.

How to Use It

This prompt is designed to help you rewrite your bio so it performs better in AI-driven search results. You don’t need to be technical—just follow these steps:

Copy the prompt below and paste it into ChatGPT (or your favorite AI assistant).
It will give you a quick summary of what it does, then ask:
- For your current bio
- For key details about your experience, production, reviews, specialties, and more
Answer each question honestly and thoroughly.
After gathering enough information, it will generate three versions of your bio:
- A short (1–2 sentence) version
- A medium paragraph version
- A long, detailed version
Use these bios anywhere you want to boost AI visibility:
- Your website
- Your Google Business profile
- Zillow, Realtor.com, FastExpert, Yelp
- Email signature or online directories

Where AI Pulls Agent Information From

AI search tools like ChatGPT, Perplexity, and Google’s AI Overview pull from websites that have three key attributes:

High domain authority
Static, indexable content
Structured data about real estate agents

These nine platforms show up most frequently in AI-generated answers:

FastExpert
RealTrends
Yelp – especially the “10 Best [City] Real Estate Agents” pages
HomeLight – which also powers USNews.com agent rankings
Zillow
Reddit
Realtor.com
Expertise.com
Homes.com

💡 Why it matters: AI favors structured data, like ranked lists, comparison tables, and consistent agent stats (e.g., reviews, transactions, specialties).

That’s why pages like “10 Best Agents in Nashville” on Yelp or FastExpert often get pulled into answers—they’re easy for AI to read and extract from.

Make sure your profiles on these platforms are:

Claimed and verified
Updated with reviews and transaction history
Written in third person using factual, localized details

That’s how you increase your chances of being listed when someone asks,

“Who’s the best real estate agent in [your city]?”

Prompt

## Real Estate Agent Bio Optimization for AI Search

> I’m a real estate agent looking to improve my bio specifically for **AI-based search engines** like ChatGPT, Google’s AI Overviews, and Perplexity.

> Here’s important context before you help me rewrite my bio:

– AI search tools often **can’t access dynamic content**, including reviews or recent updates—so they rely heavily on **static, indexable information**.
– That makes my **bio a critical ranking factor**, especially for queries like:
– *“Who’s the top real estate agent in [city]?”*
– *“Best REALTOR® for luxury homes in [city]”*
– *“Top buyer’s agent in [city]”*
– AI search systems prioritize profiles that demonstrate **EEAT**:
– **Expertise** – years licensed, designations, specialties
– **Experience** – production stats, transactions, types of clients served
– **Authoritativeness** – awards, rankings, platform placement
– **Trustworthiness** – review counts with platform references (Google, Zillow, etc.)

> Your job is to:
1. Ask me for my **current bio**.
2. Ask follow-up questions to extract missing EEAT data, including:
– What name should the bio be written under? (My full name or team/business name?)
_(Bio should be written in **third person** for better indexing and search visibility.)_
– Number of years licensed and markets served
– Total career production and average annual transactions
– Any team, brokerage, or brand affiliations that boost credibility
– Awards, achievements, and local or platform-based rankings
– Number of public reviews on:
– Google
– Zillow
– Realtor.com
– Yelp
– FastExpert
– Whether my Zillow and FastExpert profiles show updated transaction history
– Where I would rank locally based on MLS production (e.g., top 1%, top 10 agents, etc.)
– Specialties (luxury, relocation, first-time buyers, move-ups, etc.)
– Notable geographic areas, neighborhoods, or price points I focus on

> Then, rewrite my bio with these goals:
– **Emphasize factual credibility using specific data points** (not vague superlatives)
– **Use clear, natural language that feels trustworthy and human**
– **Include local SEO keywords where appropriate** (e.g., [city], REALTOR®, real estate agent, listing agent)
– Provide **three versions** of the bio:
– A **short version** (1–2 sentences)
– A **medium version** (1 paragraph, 75–125 words)
– A **long version** (2–3 paragraphs, fully detailed)

> Keep all versions concise but rich with *static* signals that improve AI visibility.

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